Privacy notice

ADALCED, S.A.S. DE C.V. (hereinafter “ADALCED”), located in Santiago de Querétaro, Querétaro, Mexico, is responsible for processing personal data collected through its website https://adalced.com, in accordance with applicable personal data protection legislation. [diputados.gob.mx]

For questions about this Privacy Notice, please contact us through:

• Email: contacto@adalced.com
• Phone: 4421126963
• Website: https://adalced.com

ADALCED may collect the following personal data when users complete the website’s contact forms:

• Full name.
• Email address.
• Company or organization, when provided voluntarily.
• Contact subject.
• Information contained in the user’s message.

The website may also temporarily store form drafts and navigation preferences using browser local storage to improve the user experience.

ADALCED does not request or collect sensitive personal data through this website.

Primary purposes

Personal data will be processed for the following purposes necessary to the relationship with the data subject:

• Respond to information requests.
• Prepare and send quotations or business proposals.
• Follow up with prospects, customers and business opportunities.
• Schedule meetings, demonstrations or product and service presentations.
• Respond to requests for technical support or specialist advice.
• Maintain communications relating to contracted services.
• Improve website operations, functionality and security.
• Comply with applicable legal, regulatory and contractual obligations.

Secondary purposes

Personal data may additionally be used to:

• Share commercial information about ADALCED products, services and updates.
• Send invitations to events, webinars, training or demonstrations.
• Conduct promotional and corporate communication activities.

If you do not want your personal data processed for secondary purposes, you may request this by emailing contacto@adalced.com.

By voluntarily providing personal data through the website’s forms, the data subject acknowledges reading and understanding this Privacy Notice and consents to the processing of their personal data for the purposes described here, unless they object in accordance with applicable legislation. [diputados.gob.mx]

ADALCED may share personal data with providers of technology, infrastructure, hosting, email, communications and support services necessary to operate its services.

These third parties will act solely as personal data processors and will be subject to confidentiality, security and data protection obligations.

ADALCED does not sell, market or transfer personal data to third parties for advertising or commercial purposes outside those established in this Privacy Notice.

Contact forms may be submitted through third-party technology tools, including transactional email services such as EmailJS or equivalent platforms.

These providers may process information on servers inside or outside Mexico solely to fulfill the purposes described in this Privacy Notice and under reasonable security and confidentiality measures.

Personal data will be retained only as long as necessary to address the data subject’s request, maintain a business or contractual relationship, or comply with applicable legal and regulatory obligations.

After this period, information may be deleted, blocked or anonymized in accordance with current regulations.

The data subject has the right to:

• Access their personal data.
• Rectify inaccurate or incomplete data.
• Request cancellation of their data when they consider it unnecessary for the stated purposes.
• Object to processing of their data for specific purposes.

To exercise any of these rights, send a request to:

contacto@adalced.com

The request must include:

• The data subject’s full name.
• Contact details for receiving a response.
• A clear description of the right to be exercised.
• Documentation proving identity or legal representation, as applicable.

The data subject may request restrictions on the use or disclosure of their personal data at any time by sending a request to contacto@adalced.com.

ADALCED will review and address these requests in accordance with applicable legislation and relevant legal or contractual obligations.

The data subject may withdraw consent to the processing of their personal data at any time by sending a request to contacto@adalced.com.

Withdrawal will apply provided no legal or contractual provision requires ADALCED to retain specific information.

The website uses local storage technologies and technical cookies necessary for proper operation, including:

• Visual and navigation preferences.
• User interface settings.
• Navigation state.
• Temporary form drafts.

When enabled, Google Analytics and Meta Pixel use cookies and similar technologies to measure visits, analyze website usage and evaluate advertising campaign performance. These services may receive technical information about the browser and pages visited.

ADALCED recognizes the importance of protecting the personal and corporate information of its users, customers and prospects.

It therefore implements reasonable administrative, technical and organizational measures to prevent unauthorized access, use, disclosure, alteration, loss or destruction of personal data in its custody.

Applicable measures include:

• Secure communication and data transmission protocols using encryption technologies.
• Access controls based on profiles and authorization levels.
• Monitoring and protection of the technology infrastructure used to provide services.
• Regular backups of critical information.
• Confidentiality commitments from personnel, suppliers and authorized third parties.
• Information security best practices aligned with recognized industry standards.

When services rely on cloud infrastructure or specialist technology providers, ADALCED will seek to ensure these providers maintain appropriate levels of information protection.

Confidentiality commitment

ADALCED understands that customer information relating to foreign trade operations, inventory control, regulatory compliance, taxation, customs, finances, operations and corporate matters is strategic and confidential.

It therefore maintains controls aimed at preserving this information’s confidentiality, integrity and availability while providing its services.

Business information of customers and prospects

Commercial, operational, tax, customs or regulatory compliance information shared by customers or prospects during meetings, demonstrations, technical assessments, implementations, training or support activities will be treated confidentially and used exclusively to provide services, analyze requirements, address business inquiries and fulfill contractual obligations.

Despite the measures implemented, no technology system can guarantee absolute security. If an incident is identified that could significantly affect information in its custody, ADALCED will take the actions reasonably necessary to address and mitigate it in accordance with applicable legislation.

ADALCED reserves the right to modify or update this Privacy Notice at any time as a result of legal, regulatory, technological or operational changes. [diputados.gob.mx]

Any changes will be published at:

https://adalced.com/en/privacy

Changes will take effect on the date they are published on the website.